Zvemukati
- Unonyora sei kopi yekushambadzira?
- Marudzi ezvinyorwa zvekushambadzira
- Hunhu hwemashoko ekushambadzira
- Mienzaniso yezvinyorwa zvekushambadzira
A Kushambadzira chinyorwa Icho chinyorwa chinotsvaga kugonesa iye anogamuchira kuti atenge chigadzirwa kana sevhisi. Semuyenzaniso: Inwa Coca-Cola.
Icho chinhu chinoshandiswa neindasitiri yeKushambadzira kupa ruzivo nezve chigadzirwa kana sevhisi uye, pamusoro pezvose, kukurudzira veruzhinji kuti vatenge iyo.
Chinyorwa chekushambadzira chinowanzo kuperekedzwa nemufananidzo kana ruzha, izvo zvinobatsira kutora pfungwa dzeveruzhinji. Sokutaura kwakaita Ronald Barthes, "chinyorwa chekushambadzira chinosimbisa mufananidzo uye chinopa chirevo uye chirevo chekongiri kuti chigone kunzwisiswa nenzira kwayo."
Aya magwaro anoshandiswa zvakare kuendesa hunhu nechinangwa chekugadzirisa hunhu hwemagariro nekusimudzira kuziva munharaunda nezvenyaya dzezvinhu.
- Onawo: Masirogani
Unonyora sei kopi yekushambadzira?
Kunyora inoshanda kushambadzira kopi, zvakakosha kuti:
- Iva nechinangwa chakajeka. Chii chaunoda kuzadzikisa nerunyorwa? Semuyenzaniso: Wedzera huwandu hwekutengesa kwechigadzirwa / Ita kuti vanhu vazive nezve njodzi yekuputa.
- Gadzira vateereri (PO). Uri kuedza kugonesa ani? Semuyenzaniso: Vechidiki vanogara muBuenos Aires / Vanoputa.
- Shandisa zviwanikwa. Ndeapi madimikira anogona kushongedza iwo mavara? Semuenzaniso: dimikira, gudziramukanwa, kutuka, kurudziro, synesthesia, nhetembo, zvirevo.
Marudzi ezvinyorwa zvekushambadzira
Kune maviri marudzi ezvinyorwa zvekushambadzira:
- Zvinotsanangurwa zvinopokana zvekushambadzira zvinyorwa. Ivo vanofumura nharo dzese kuti vagutse vateereri vateereri. Iwo anowanzo kuve anotsanangudza nekuti iwo anoratidza zvese hunhu hwechigadzirwa kana sevhisi. Aya magwaro anoshandiswa kune zvigadzirwa zvitsva zvinoda ruzivo kubva kumutengi.
- Zvinyorwa zvekushambadzira zvinorondedzera. Ivo vanokwevera kumanzwiro uye vanoshandisa maturusi maturusi kutaura nyaya inomutsa kunzwira veruzhinji. Izvi zvinyorwa zvinoshandiswa kushambadza zvigadzirwa zvinozivikanwa kana zvisingade tsananguro yakawanda.
Hunhu hwemashoko ekushambadzira
- Kujeka. Iyo yakajeka uye yakanyanya kunanga meseji, zvirinani mhedzisiro uye nenzvimbo shoma yekududzirwa zvisizvo.
- Mufananidzo + zvinyorwa. Chinyorwa chekushambadzira chinoperekedza mufananidzo unotsigira, unosimbisa uye kupedzisa iwo mavara.
- Pakutanga. Chinyorwa chepakutanga chinokwezva kutarisisa kweanogamuchira, nhanho yekutanga yekugona kumunyengetedza kune chiito chekutenga.
- Chirevo. Chiratidzo chega chega chine sirogani, ndiko kuti, chirevo chinoburitsa kukosha kwechiratidzo.
Mienzaniso yezvinyorwa zvekushambadzira
- Bimbo
Mune ino shambadziro yeBimbo, mufananidzo unosimbisa iyo pfungwa yekuti chingwa ichi chakagadzirwa nemukaka. Pamusoro pezvo, pane chinyorwa chidiki chinozivisa huwandu hwemukaka hunoshandiswa pakugadzirira.
- Atacama kofi
Iyi yeCafé Atacama kushambadzira inotsvaga kuisa iyo brand se kofi yekudya kwemangwanani. Iwo mavara nemufananidzo zvakanangidzirwa kune yakajeka vateereri vateereri uye vanokoka kuzodya iyo kofi pane imwe nguva (mangwanani). Izvo zvakare inoreva kumutengo unosvikika, uyo unoratidza imwe dhata yevanotarisirwa vateereri: yepakati-kirasi chinangwa vateereri.
- Coca Cola
Sezvo Coca Cola chiri chinozivikanwa chiratidzo, iwe haudi chinyorwa chinotsanangudza icho chinozivisa zvivakwa zvechinwiwa. Chinyorwa uye mufananidzo zvinotsvaga kumisikidza kuvapo kwemusika panguva yezororo revana rechando.
- Mercedes Benz
Ichi chiziviso cheMercedes Benz chinoyeuka modhi yemota yechiratidzo kubva mugore ra1936 uye, nekuda kweizvozvo, inoedza kushandisa mutauro wakafanana neuyo waive muchita panguva iyoyo.
- Jasi
Ichi chiziviso chinobva kuma1950 uye chinoshandisa zvimwe zvinyorwa kupfuura zviziviso zvazvino. Mamiriro akakosha (Vashandise nhasi) zvakare hunhu hwezviziviso zvenguva iyoyo.
- Pantene
Ichi chiziviso chePantene chinoshandisa mufananidzo kupedzisa chinyorwa sezvo chichiedza "kudzora" ma curls ari mushumba yeshumba (inoonekwa panzvimbo yebvudzi remukadzi).
- Xibeca DAMM
Neichi chishambadziro chiri nyore kubva kuDAMM, edza kumisikidza doro sechinwiwa kugovana nemumwe wako kana iwe uchidzoka kumba mushure mezuva rebasa.
Isu tinoonawo, kubva pamufananidzo, kuti vateereri vateereri varume nevakadzi vakaroora vane vana vane makore ari pakati nepakati. Ikopi yekushambadzira inonyepedzera kunge hurukuro pakati pemwanakomana naamai vake.
- Fernet branca
Panyaya iyi, Fernet Branca anoshandisa mune chinyorwa chimiro chekuenzanisa pakati pezuva (risina kukwikwidza) nefernet. Ikopi yekushambadzira inovavarira kusimbisa sirogani yechiratidzo: Branca. Yakasiyana.
- Nest
Mune ichi kushambadzira, Nido, inozivikanwa brand yemukaka weupfu wevana, inosimbisa mufananidzo wayo nerondedzero nezve kukosha mukukura kwevana vanopfuura makore matanhatu (inogumira kushambadza kune vateereri vanopfuura makore matanhatu).
- Chevrolet
Mune ino kushambadzira kwemazambiringa, Chevrolet inoshandisa chinyorwa chinotsanangudza chinopa ruzivo rwehunyanzvi nezve mutumbi wekutora uye zvigadzirwa.
- Peugeot
Uku kushambadzira kubva mugore ra1967 kunodzokorodza kunoshandisa sechirevo chemafambiro mafambiro etsamba anoteedzera kufamba kwembichana kwemotokari yavanoshambadzira.
Tevera na:
- Kukwirira magwaro
- Zvinyorwa zvinokurudzira
