Zvemukati
A sirogani sirogani kana zita, rinowanzo shandiswa mukushambadzira. Iyo sirogani chirevo chakaumbwa nezwi rimwe kana mamwe mazwi anotsanangudza mucherechedzo uye ayo, kazhinji, anoperekedza logo (kuzivikanwa kwechiratidzo).
Iyo sirogani inounza zvinoreva logo uye inobatsira kumisikidza iyo brand mumusika. Iyo sirogani haingomiriri iyo chete mhando asiwo inoratidza mutengi (tarisa vateereri) kuitira kuti izvi, zvakare, zvizivikanwe nechigadzirwa uye chiito chekushandisa chiitike.
Izwi reChirungu "slogan" rinoreva "kuchema kwehondo". MuchiSpanish zvinokurudzirwa kushandisa izwi rekuti sirogani uye huwandu hwayo nemadimikira: masirogani.
Kushandiswa kwesirogani
Sirogu inogona kushandiswa kuzivisa:
- Chiratidzo
- Chigadzirwa
- Mushandirapamwe wezvematongerwo enyika, wechitendero kana wekushambadzira
Sangano rekugadzira maitiro
Iye munhu anouya nechirogwa anowanzo kuve wekusika kana mushambadzi uyo anowanzo kuve akatsvakisisa kumusika uye kuyedzwa kwechiratidzo kuti uone kugamuchirwa kunogoneka kweruzhinji runogamuchira.
Iko hakuna chimiro chakamisikidzwa asi zvinokurudzirwa kuti zvive zvipfupi (pakati peshoko rimwe chete neshanu) uye zviitwe zviri nyore uye zviri nyore kurangarira mazwi. Uye zvakare, zvakakosha kuti ifambise iwo mucherechedzo wechiratidzo. Vakagadzira iyo masirogani Ivo vanoshandisa mhedziso mirau, ndiko kuti, zvinorangarirwa zviri nyore mitemo senge nhetembo kana zvirevo zvinozivikanwa zveimwe nzanga.
Hunhu hwechirogwa
- Vazhinji vanotanga neshoko rinodikanwa, senzira yekumanikidza muverengi kuita chiito. Semuenzaniso: "Bhadhara zvishoma kuti ufambe" (Turismocity)
- Inofanira kunge yakananga uye isingabvumirwe, kuitira kuti inyatsonzwisiswa nemutengi. Semuenzaniso: "Raviro yemusangano" (Quilmes)
- Inoratidza bhenefiti inounzwa nezviito zveshoko rinoshandiswa musogani. Semuenzaniso: "Uri kuchengetedza zvakanaka" (Ona)
- Inogona kuchinja nekufamba kwenguva, zvinoenderana nezvinodiwa nevateereri vako uye shanduko munharaunda. Semuenzaniso: Mc Donalds akachinja tsika yake "Ndini Lovin 'It" (ndinoida) kuita "Lovin'Beats Hatin" (iyo isina dudziro)
Mienzaniso yesirogani
- Adidas: "Hazviite hachisi chinhu"
- Ala: "Kupfuura chena, chena Ala"
- Apple: "Funga zvakasiyana"
- Arcor: "Mashiripiti nguva"
- Avis: "Tinoedza zvakanyanya"
- Avon: "Kambani yevakadzi"
- Bic: "Haazive kutadza"
- Bounty: "Iyo Inokasira Picker Kumusoro" (Ivo vanotora yakawanda, nekukurumidza uye zvirinani)
- Café Maxwell Imba: "Yakanaka kusvika kwekupedzisira donhwe"
- California Milk Processor Board: "Une Mukaka?" (Une mukaka here?)
- Candy Crush: "iyo vhezheni yemhando yekodineine yakachena"
- Canon "Kufara iwe nguva dzose"
- Chevrolet: "Uye iyo Cheyenne yabva?"
- Cosmopolitan: "bvunzo dzemibvunzo. mazano ebonde. nyaya dzepabonde ”(Ongororo pamusoro pebonde, matipi nezvebonde, chokwadi nezvebonde)
- De Beers: "Dhaimani rinogara nekusingaperi"
- Dollar Shave Kirabhu: "Shave Nguva. Shave Money ”
- Donelli: "Masokisi akareba kwazvo"
- Duvalín: "Ini handichinje Duvalin chero chinhu"
- Gillette: "Akanakira murume"
- H-24: "Imba yakanyorwa naH, iine H-24 isina kuenzana"
- Hellman's: "Gadzira chiso chaHellman"
- Herdez: "Yakagadzirwa nerudo"
- HP: "Invent" (gadzira)
- Jarritos: "Haa vakanaka ..."
- Jetta Volkswagen: "Wese munhu ane Jetta, zvirinani mumisoro yavo"
- Kodadk: "Goveranai nguva. Goverana hupenyu ”(Goverana nguva. Goverana hupenyu)
- Kola Loka: "Crazy punch"
- Lexmark: "Passion Yekudhinda Pfungwa"
- Yakabatanidzwa mukati: "Batana nevanhu pasina chikonzero zvachose"
- L'Oréal: "Nekuti iwe wakakosha"
- M & M: "Chokoreti inonyunguduka mumuromo mako, kwete muruoko rwako"
- Mammoth: "Zvekuda kudya zvinotyisa ... Mammoth"
- MasterCard: “Pane zvinhu zvisingatengeke nemari. Kune zvimwe zvese, pane MasterCard. "
- Mc Donald: "Ndinochida"
- MW: "Iyo Yekupedzisira Kutyaira Mashini"
- Nescafé: "Muka kune hupenyu"
- Netflix: "Ini handikwanise kusarudza" (handikwanise kusarudza)
- Nike: "Ingoita"
- Nokia: "Kubatanidza vanhu"
- Pepsi: "Rarama Izvozvi"
- Pinol: "Pinol, Pinol, aromatizes, cleans uye disinfects"
- Sabritas: "Haugone kudya imwe chete"
- Skype: "Nyika yese inogona kutaura mahara"
- Sony: "Gadzira Belive"
- Subway: "Idya nyowani"
- Tecate: "Kune avo vane hope"
- Tesco: "Zvidiki Zvese Zvinobatsira"
- Chakavanzika chaVictoria: "Muviri wemuviri wese"
- Vitacilina: "Kumba, mumusangano uye muhofisi, mune Vitacilina. Ah mushonga wakanaka sei!"
- Wikipedia: "Iyo mahara encyclopedia"
